Hey Buddy! Greetings from the SmartQ family 👋
Are you actively looking for a new opportunity where you have the freedom to write and experiment with your ideas? Or just checking the market?
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Well... you might just be in the right place!
Note from the team lead
“We appreciate insights and deep understanding of the target group before coming up with marketing strategies. For this role, we would value someone with a holistic view to marketing including online, offline, events and email. If you feel that you make the cut, share your resume with us and we would love to chat with you regarding your background and experiences.”
Zakki Ishaq
Head of Brand and Content strategy
Marketing at SmartQ:
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In this role, you will manage integrated marketing campaigns, designed to drive brand awareness and user engagement.
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You will work with multiple cross-functional teams, including design, content, strategy and operations.
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You will also work with external partners such as production houses, creative agencies and media houses.
What you will be doing:
1. Planning & Executing Marketing Programs
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Planning and executing marketing programs from the ideation phase through launch to post-launch optimization
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Experience in developing innovative, path-breaking marketing campaigns that can position SmartQ as a leader in digitizing food & beverage experiences in corporate cafeterias & other large institutions
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Own, plan and deliver integrated marketing campaigns to drive awareness and engagement.
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Collaborate with internal and external counterparts to achieve marketing goals and objectives
2. Customer Research & Audience Analysis
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Researching about the food-tech industry and understanding who the core TG is from a B2B perspective
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Develop actionable insights from data and user research to define positioning for SmartQ's new products and features
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Strong understanding of marketing fundamentals: user research, strategic planning, crafting positioning and messaging and developing go-to-market campaigns
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Employer branding: Focus on strategies that will attract talent to apply for jobs within SmartQ
3. Creative Review & Distribution
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Sound creative judgment, with the ability to guide creative development and activations with marketing agencies and internal teams
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Distributing content across relevant platforms and deciding relevant strategies for each platform for maximum impact
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Coordinate the complete marketing process from briefing to planning and creative design to content distribution
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Identify relevant platforms (online and offline) for marketing B2B food-tech products and define strategies for each medium
What you need to bring:
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Bachelor's degree or equivalent practical experience
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3 - 5 years of experience in food-tech marketing or technology marketing (B2B experience preferred)
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Experience in creating integrated marketing campaigns across social media, search marketing, email marketing, offline and in-app
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Experience of working with leading agencies for technology brands is a plus
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Experience in media planning, media mix management, and digital marketing is preferred but not mandatory
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Experience working in PR or with PR agencies is a plus
Key Skills
Adaptability
Research skills
Creativity
Design Thinking
Communication skills
Editing skills
Time Management
What is in it for you?
Best work culture
The most happening part of our company is people. You will be able to do your work in a truly innovative, harmonious and flexible environment. SmartQ has the agility of a start-up and the Stability of a Huge MNC.
Career Growth
Good career growth with high impact Job. Your designs will be used across India during launches and in more than 12 countries to describe products, pitch for new clients, and for internal communication.
Talented Team
You will be working in a team that is big enough for growth but lean enough to make a genuine impact. SmartQ is an equal opportunity provider which will enable you to work with people from diverse backgrounds
Perks & Benefits
SmartQ offers benefits that makes you feel like family - Flexible leaves, Individual learning budget, easy to use health loan, insurance, Workactions, Self reflection time and many more exciting perks
Where to from here?
Obviously, we are looking to ensure it’s a solid fit from both sides: we want you to step into a role you love, and we want to offer you a place you are proud to come to every day. For a glimpse into our world check out our LinkedIn here. SmartQ is an equal opportunity employer committed to providing a working environment that embraces, values, and champions diversity, equity, and inclusion.